If your main focus is to generate more qualified leads and relevant traffic from Google SERP and all social communities (Facebook, Google+, linkedin, directories, and more) with SMO activities. You can follow these Social Media Marketing Strategy for Real Estate & Law Firm .
You + Digital Marketing = Online Success
Social Media Marketing activities for Small Business that You can perform online:
Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis. Content Marketing Tactics : Blogging, E-books, Video, Infographics, Slideshare PPT, Email Marketing, Press Release, Testimonials etc
Create a Content Marketing Strategy for Real Estate –
Step1: Goal : It is the most important part of our online marketing campaign is to have a goal in mind before strategy development. Our main goal is to drive traffic to our website and Lead.
Step2: Conduct persona research: With any strategy development comes research, and lots of it. When building a content strategy, there is many things that you should keep in mind, including:
Audience – think demographics, psychographics and behaviors.
Online market – what type of websites does your audience spend time on?
Keyword research – what keywords should you be adding with your content for maximum search engine optimization (SEO) value?
Social listening – what are people sharing? what questions are people asking? where are content gaps?
Step3: Run a content audit : Determine which types of content you want to create to generate more leads like Blogging, E-books, Video, Infographics, Slideshare PPT, Email Marketing, Press Release,Testimonials
Step4: Brainstorm content ideas : What to write.
Step5: Content Distribution and Promotion: Places to distribute content like Social Media, Google etc.
Step6: Results Measurement: Measure your results against the benchmarks recorded for your established goals.
Follow these steps to give a quality content writing:
1. Awareness : As your concept is unique, we should aware people about your service.
2. Interest : Engage your audience with valuable content like Benefits, Amenities, Economical etc.
3. Decision: Now, the prospects are highly interested and deciding whether your Products/service is useful for them or not.
4. Action: Call to action button at the last paragraph of article/Blog.
How you can market your product on Facebook
Facebook is one of the best social media platform. In fact, it can be a huge resource for Real Estate. If used properly. Let us show how we can do that.
First and foremost, you need to know everything about customer. This information will inform our approach to attracting new customers.
-FIGURE OUT THE RIGHT APPROACH
After identifying your audience, we will figure out how to most effectively communicate with them.
What do they respond to and why? This will also inform future marketing ideas.
-SCALING YOUR CAMPAIGN
There are many ways you can approach your Facebook Marketing campaign, but unless you are targeting the right audience otherwise it will be a disaster. Here is a rundown of how you can scale your marketing on Facebook.
Facebook to optimize results:
Custom: Using your customer database, you can upload phone numbers, email addresses,Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
Lookalike: If you choose lookalike audience then Facebook can find similar users to open up a whole new set of potential customers.
Location: This is most important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
Age, Gender, Language: You can target specific audience by choosing gender, age and languages. Luckily, this is easy to do on Facebook.
Detailed Targeting: This approach is used to target new customers who’ve never heard of your business before. It involves demographics, behaviors, interests, and other categories.
-TWICE AS NICE
If you find that one advertisement did better than others, you will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.
-REPORTING AND MONITORING
There is must to be gleaned from your Facebook marketing campaign. You can measure analytics data such as engagement rate, total page “likes,” advertising metrics, page-level metrics, and other metrics.
You can also read: Advertising Ideas For New Product or Service